One of the fastest and simplest ways for businesses to attract new customers is by using article marketing.
It involves writing articles based around a topic related to the business’ product or service. Before you use article marketing, there are a few things you should keep in mind. The article below will give you advice on article marketing.
Write your articles on many different topics so that you can get multiple backlinks from a variety of website. Google loves it when different types of sites link to yours, so take advantage of that boost in your page rank. It’s also good to ensure each article has different anchor text.
As you gain confidence with the article marketing process, set a realistic but challenging goal for your pace of article production. There is no golden figure that you must achieve.
Balance your available time, your writing prowess and your other commitments to settle on a article-writing schedule you can maintain without sacrificing article quality.
When rewriting articles to submit to alternative directories other than EzineArticles, make sure you change the title! When you write your article you should think up between five and twenty different titles which are catchy and full of the keywords you’re targeting. Use a new title each time you submit your article.
Inform your audience about your products in an EBook or an online manifesto. Address a certain issue in an informative and helpful way.
Your goal is to get your audience to read through your book and enjoy it. Mention your products as something that might help people interested in what the book is about.
When writing an article, don’t overuse keywords. Incorporate them well into your article. Make sure they appear in the title, first paragraph and in the concluding paragraph. Don’t use them in the body of the article as this gets repetitive.
To be a successful article marketer, you have to be willing to do more than the other marketer. You might not even know another article marketer, but you have to assume that there’s someone out there working as you’re reading this. This means you have a lot of catching up to do, so get busy with your campaign.
If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places.
Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.
If your article marketing campaign involves formats that allow reader feedback, (e.g. blogging) you should encourage their participation by ending each article with a question.
This spurs readers to consider your article more carefully. Those readers that respond will become involved in a communal discussion, tying them closer to your online presence and making them more likely to read your work again.
As stated before, article marketing is one of the simplest and fastest ways for businesses to attract new customers. Article marketing uses articles written by businesses that feature a topic relative to their product.
There are a few things you should remember when using article marketing, and if you remember the advice from this article, then you can put article marketing to good use.